For this project I wanted to find ways to bring more people to the farmers market and find ways to keep them coming back. I was working on branding the farmers market, but I also wanted to design solutions to any issues they were experiencing. I spent a lot of time researching the farmers market, their target audience, and people who attended the farmers market. I was able to figure out that people did not see the farmers market as a viable weekly shopping option or they would forget to go when they day came around.
To tackle these problems I came up with a line of household items that could be purchased that would remind people of the farmers market and a food truck that would deliver food to people from the local farmers who set up shop at the market.
